Five Ideas: Get Paid Writing Blogs/Podcasts. At some point whether blogging, podcasting, or posting videos on You Tube you will want to get paid. Sure there are people who will do these things simply for the love of it and we love them for being so generous. But most folks can ill-afford to make a commitment like this. The rest of us need to get paid.
Will you start your blog or podcast and have people lined up to sponsor you? No. If you work diligently for 6 months to a year, posting new, original material 5 days a week do you have a chance? Yes. Or maybe.
Advertisers want the same thing you do, page views or downloads from people who are involved with you. You could have guessed that, but what else? What about conversations about you on your social media pages? Could a sponsor benefit from being a topic of a post on your Face Book page? Assuming that the comments were positive, sure. But in any event, you have to bring the numbers.
Whether Twitter followers or downloads, advertisers want entrée to your audience. If your audience numbers in the dozens it is unlikely to attract a sponsor. So spend your time building an audience. The best way to do that is to be consistent with original content that is new or at least a new twist on something.
Traffic And How Much Is Enough?
So how do you know that you have “enough” of an audience to merit ads? Go to one of several ranking systems. The best ones are Google Page Rank (http://google.about.com/od/searchengineoptimization/a/pagerankexplain.htm) and Alexa (http://www.alexa.com).
Of course, raw numbers do not always tell the whole story. If you work in a niche that is very specialized you are not going to have millions of followers. My page on called www.collectorsshow.net attracts a lot of views from people who collect napkins. That is because I did a show earlier this year about that topic and they come to the site to listen to and read about napkin collecting. This fits that “small niche” category. While the number of these people ranks in the hundreds, most of them visited my site. Which brings me to the stat or measure that matters the most and that is engagement.
Engagement is the Best stat for a Blog or Podcast Sponsor
The most important stat to a potential podcast or blog sponsor is your influence. How engaged is your audience? Do they take action on your recommendations? This matters more to an advertiser than impression numbers, because they’ll not renew an advertising contract, even to a big audience, if the audience isn’t taking action (converting). The more likely your audience is to take action, the more valuable they are to a sponsor.
I was listening to Michael Berry on KTRH-AM in Houston. He mentioned that he liked a hat from a feed store called A & P Feed and talked about it on the air. Later in the broadcast, and probably not coincidentally, he received an e-mail from the owner who thanked him for the mention and told him about a big order he received as a result. If the people you attract are more followers than casual listeners, you can attract advertisers.
A good way to measure this for a podcast is by recommending relevant free or premium resources (maybe even an affiliate) with a trackable link, like from Pretty Link Pro or Better Links Pro. An affiliate will allow you to track both how many people visited through your link and—more importantly—how many people purchased.
So assuming you have the numbers to attract advertisers, here are some suggestions to actually attract them.
- Figure out ways to get potential advertisers involved. Of course there are banner ads and payment for click-throughs. But what about polls? A sponsored poll or quiz will engage the sponsor and the people who participate. The results of the poll create a posting opportunity and even a news release possibility. You can offer all of these as a package to a potential advertiser as a value added benefit of working with you.
- Give something away. A giveaway of a sponsors’ product will also involve the audience and give you the chance to talk/write about the product in your blog or podcast. Once you determine the winner, interview him/her about the product and how cool it was to win. Beyond the obvious, you also just provided your potential sponsor with a testimonial. If you gave something away from them once a week you deliver 52 testimonials. For merchants of any type, there are few things better than unscripted praise from an end-user.
- Guest posts and interviews. Inviting the potential sponsor to be on the program or blog is a good idea because it will show them how professional you are and what is possible through further, albeit paid, involvement.
- Adsense and Amazon Affiliate programs. These two companies specialize in blog advertising and are 2 of the leaders. But there are others and you will want to research the ones that are the best fit for you.
- Podcast networks such as Mevio, Podtrac, and Wizzard Media welcome any podcaster that has an audience, because that means they can sell advertising against it. The networks collect shows, categorize them, and sell advertising on a CPM (cost per thousand) or CPA (cost per action) basis. Adam Curry, former MTV VJ, podcasting pioneer, and President of Mevio (interview), is looking for podcast producers that know their audience and can motivate them. Using either their show programming or social media, podcast producers promote show-specific coupon codes for their sponsors. Every time one is used, the podcaster gets paid. Of their network of 15,000 podcasters, Curry said he has three podcasters that will make between $500,000 to $1,000,000 this year.
Let me say, that this is not easy. It is anything but easy. As I have written before, you need to approach this like a job, you show up every day and post. You have to commit. I spend 2-3 hours a day researching and writing each one of the se posts. So on top of a 40-hour work week and everything else that is involved, add another 2 days to the week. Without a commitment, you have no chance. Even with a solid commitment, it will be incredibly challenging. I wish you well in your pursuit.by