The Top Radio Talk Shows & How To Reach Them
Top Radio Talk Shows. Local talk radio used to be one of the best tools available to publicize anything! Every town with enough people had its own AM radio station and every one of those had at least one local host who was always looking for guests. While the number of local radio programs is a mere fraction of what it once was, there are still plenty of opportunities to book guests on national programs. The competition is fierce and you will need a really good pitch to get on any of them, but it can be done. By having these resources handy you will save a lot of time looking for contacts, phone numbers, emails, etc. Instead of spending time on those you can devote energy to crafting the perfect pitch.
Now some shows do not book guests, and that is fine. But you can still get a release or announcement read on the air by a national host. Rush Limbaugh, who does not book guests, once read a news release from me about a new treatment for bone cancer. It was epic. And while Limbaugh has his critics, he may be single handedly responsible for saving AM radio.
Talk radio as a listener-participation format has existed since the 1930’s. John J. Anthony (1902-70) was an announcer and DJ on New York’s WMRJ. It was located in the Merrick Radio Store at 12 New York Boulevard in Jamaica, Long Island. After some marital troubles, refusing to pay alimony and child support, he sought professional help and began his own radio series where listeners would call in with their problems in 1930. Radio historians consider this the first instance of talk radio. Maybe, but who is going to argue.
Talk radio is not limited to the AM band. “Non-commercial” usually referred to as “public radio“, which is located in a reserved spectrum of the FM band, also broadcasts talk programs. Commercial all-talk stations can also be found on the FM band in many cities across the US. These shows often rely less on political discussion and analysis than their AM counterparts, and often employ the use of pranks and “bits” for entertainment purposes; the morning zoos which started in the 80’s are still around as is Howard Stern though you have to pay to listen to Howard now. In the United States and Canada, satellite radio services offer uncensored “free-wheeling” original programming. ABC News & Talk is an example of “repackaging” for the digital airwaves shows featured on their terrestrial radio stations.
To see our list of the top 100 radio talk show contacts click here: Top 100 Radio Talk Show Hosts.