10 Ways To Publicize Your Small Business Whether you run Dow Chemical or the Dairy Queen there is no substitute for positive publicity. Most successful small business owners realized early that marketing was a very important if not the most important part of staying in business. But where to start?…
9 Steps To Successfully Market Your Self Published Book. Lots of people write and self-publish their own books. In the age of electronic publishing, nobody even needs paper never mind ink anymore. But the challenges for authors remains the same and that is this; how to get people be aware…
P.R. ‘Offensive’ Heather Bresch Doubles Down On EpiPen Price Increase. Admiration for public relations practitioners who are advocates for their enterprises when they are mis-represented in the press is where the profession earns its merit and distinction. Scorn is what gets heaped on us when we are spinning bad behavior.…
Move over Martin Shrkeli. Corporate greed and hubris has a new face. While her appearance is only slightly nicer than Shrkeli’s her ability to generate public relations troubles for her company are on an even par. And what of the public relations people who have to provide cover for this…
On August 9, 2016 Delta Airlines experienced a system wide computer failure that caused the cancellation or delay of over 2100 flights. The airlines crisis plan had all the right elements but fell short when executed. Delta Airlines Computer Outage Public Relations Failures Delta Airlines Outa For Lack Of A Horse…
Avoid P.R. Problems: Cyber Self Defense When Playing Pokemon Go. Pokemon Go is the most popular game of its type ever. The challenge for players and others in positions of responsibility is the worry that playing could open them and their employer up to hackers and other on line vulnerability. The…
The Top Radio Talk Shows & How To Reach Them Top Radio Talk Shows. Local talk radio used to be one of the best tools available to publicize anything! Every town with enough people had its own AM radio station and every one of those had at least one local…
Virtual Teams Downside. There are lots of people who champion the idea of working from home or some other location that is not the office. Most of the advocates of working from home are the people who want to work from home. They declare that they are more productive with fewer distractions…
This article on the pros and cons to virtual pubic relations teams was published in SpinSucks on April 19, 2016 and was written by Gini Dietrich. When I worked for an agency here in Chicago, there was one thing that drove me absolutely insane: They clocked you in every morning. There…
Centerpoint Energy Public Relations Screws The Pooch. A contract employee for Centerpoint Energy was taped hitting two family dogs with pipe wrench. He claimed the owner sent the dogs after him as he was there to cut off their gas. You can watch the video and decide for yourself which…
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