10 Ways To Publicize Your Small Business

10 Ways To Publicize Your Small Business  Whether you run Dow Chemical or the Dairy Queen there is no substitute for positive publicity. Most successful small business owners realized early that marketing was a very important if not the most important part of staying in business. But where to start? …

Continue reading

9 Steps To Successfully Market Your Self Published Book

Market your book to have a chance of selling anythin

9 Steps To Successfully Market Your Self Published Book. Lots of people write and self-publish their own books. In the age of electronic publishing, nobody even needs paper never mind ink anymore. But the challenges for authors remains the same and that is this; how to get people be aware …

Continue reading

P.R. ‘Offensive’ Heather Bresch Doubles Down On EpiPen Price Increase

Coming to a dart board near you; Mylan CEO Heather Bresch.

P.R. ‘Offensive’ Heather Bresch Doubles Down On EpiPen Price Increase. Admiration for public relations practitioners who are advocates for their enterprises  when they are mis-represented in the press is where the profession earns its merit and distinction. Scorn is what gets heaped on us when we are spinning bad behavior. …

Continue reading

Mylan CEO Bresch Creates PR Nightmare

Mylan Pharmaceuticals raised the price of the EpiPen beyond the ability of most to afford it.

Move over Martin Shrkeli. Corporate greed and hubris has a new face. While her appearance is only slightly nicer than Shrkeli’s her ability to generate public relations troubles for her company are on an even par. And what of the public relations people who have to provide cover for this …

Continue reading

Delta Airlines Computer Outage Public Relations Failures

Delta Airlines offered $200.00 vouchers to travelers delayed by 3 hours or more.

On August 9, 2016 Delta Airlines experienced a system wide computer failure that caused the cancellation or delay of over 2100 flights. The airlines crisis plan had all the right elements but fell short when executed. Delta Airlines Computer Outage Public Relations Failures Delta Airlines Outa For Lack Of A Horse …

Continue reading

Avoid P.R. Problems: Cyber Self Defense When Playing Pokemon Go

These steps will help prevent your personal information from getting into the wrong hands while playing Pokemon Go.

Avoid P.R. Problems: Cyber Self Defense When Playing Pokemon Go. Pokemon Go is the most popular game of its type ever. The challenge for players and others in positions of responsibility is the worry that playing could open them and their employer up to hackers and other on line vulnerability. The …

Continue reading

Virtual Teams Downside & The Death Of Camaraderie

Virtual Teams Downside. There are lots of people who champion the idea of working from home or some other location that is not the office. Most of the advocates of working from home are the people who want to work from home. They declare that they are more productive with fewer distractions …

Continue reading