Advertising, David Ogilvy, Employee Communications, Ogilvy and Mather, Public Relations, style, style guide, The Dow Chemical Company, Uncategorized

Five Style Ideas for Writers from David Ogilvy

TweetIntroduction: Five Style Ideas for Writers from David Ogilvy! We spend a lot of time on the blog talking about writing. Bloggers typically like to write, I certainly do. Writing is the core of what bloggers, public relations and advertising people do. It’s unlikely that anyone would debate that or try and tell you that your ideas and business philosophy are …


Ad, Advertising, Agent Smith, David Ogilvy, General Electric, The Matrix

General Electric and Agent Smith: Terrible Ad For So Many Reasons

TweetI saw the new General Electric advertisement on Saturday Night Live two nights ago and could not get the words out of my mouth fast enough to describe what was wrong with this ad. Sure, only our dog “Lucky” was there to hear me, but she is an excellent listener. In case you have not seen the ad, GE is …