Media, media interview, Public Relations

Don’t Do What Bernie Sanders Did Seven Ways To Avoid Media Gaffes

TweetSome of the worst media relations techniques in recent memory are on full display as the candidates from the two major parties vie for our votes. In the interest of being a non-partisan I promise to ridicule each of the four remaining candidates from both parties equally as they screw up. The latest is Bernie Sanders ill-conceived interview with the …


cat food, ethylene glycol, Media, media interview, media interviews, messages, press interview, Public Relations

Eight Ways to Answer Media Interview Questions

TweetEight Ways to Answer Media Interview Questions. I have a recurring nightmare that there is a You Tube video of me that has “gone viral” because of some incredibly ignorant thing I’ve said and done. In my dream, the details of what I said or did are unclear. What is clear is that I somehow disgraced myself while on camera. …


Six Steps To Prepare for a Successful Press Interview

TweetSix Steps To Prepare for a Successful Press Interview. If you read these postings in order you have so far: learned how public relations is better than advertising, built a media list of contacts who cover businesses like yours, learned how to write a press release and how to follow up with reporters via phone. If you missed any of …