10 Ways To Publicize Your Small Business

Tweet10 Ways To Publicize Your Small Business  Whether you run Dow Chemical or the Dairy Queen there is no substitute for positive publicity. Most successful small business owners realized early that marketing was a very important if not the most important part of staying in business. But where to start?…

Continue reading

Don’t Do What Bernie Sanders Did Seven Ways To Avoid Media Gaffes

TweetSome of the worst media relations techniques in recent memory are on full display as the candidates from the two major parties vie for our votes. In the interest of being a non-partisan I promise to ridicule each of the four remaining candidates from both parties equally as they screw…

Continue reading

Knowing What You Know Now

TweetPublic relations counselors tell clients and colleagues not to speculate. More often than not speculation comes in the form of questions to predict future outcomes. It’s a scheme designed by reporters who want interviewees to say something foolish, improbable, with no basis in reality or all of the above. The…

Continue reading

Media and Public Relations Introduces New Press Release Writing Service

TweetMedia and Public Relations (mediandpublicrelations.com) is introducing a new press release writing service for North America. The service will help those who know they could benefit from a news release but do not have the skills or the time to produce one.  The press release is the best way to…

Continue reading

9 Surprise PR Tactics That Will Make You Irresistible to Reporters

Tweet9 Surprise PR Tactics. This article “9 Surprise PR Tactics That Will Make You Irresistible to Reporters” was published by PRNews and written by Steve Goldstein on April 16, 2015.  Enjoy! Attend any panel discussion featuring PR pros and journalists, and within five minutes of its commencement you’ll hear one…

Continue reading

Nine Ways Media Monitoring Gets Better

TweetNine Ways Media Monitoring Gets Better. There’s this joke that says what other people say about you is none of your business. It’s not terribly funny nor is it true by any stretch. You are a brand. That’s right, you. Whether you are an employee, business owner, wannabe business owner,…

Continue reading

Five Things: Investigate Before Paying for Awards

TweetFive Things: Investigate Before Paying for Awards. I have a client who was contacted by a trade magazine about being named to an industrial top 20 list of promising companies like his. Sounds good, right? Everyone likes recognition, especially the positive kind and especially when it will be published in…

Continue reading

Six Things To Know About Adding A Podcast To Your Blog

TweetSix Things To Know About Adding A Podcast To Your Blog. As part of the series on filling out the list of blog content techniques we come to podcasting. Hosting a podcast is like owning your radio station or at least having your own show. In my opinion podcasting opens…

Continue reading