press interview, Public Relations, Uncategorized

Martin Shkreli An Awfully Rich Guy Who Is Really Awful

TweetMartin Shkreli An Awfully Rich Guy Who Is Really Awful. Martin Shkreli Beyond Any Help from Public Relations Pros. With a smirk that would be the envy of The Grinch Who Stole Christmas, former drug company CEO and future convict, Martin Shkreli made his disdain for human kind even more clear during his recent testimony before congress. Shkreli has a …


Media, press interview, sound bites, Uncategorized

Knowing What You Know Now

TweetPublic relations counselors tell clients and colleagues not to speculate. More often than not speculation comes in the form of questions to predict future outcomes. It’s a scheme designed by reporters who want interviewees to say something foolish, improbable, with no basis in reality or all of the above. The advice so many of us give is that no one …


9 Surprise PR Tactics That Will Make You Irresistible to Reporters

Tweet9 Surprise PR Tactics. This article “9 Surprise PR Tactics That Will Make You Irresistible to Reporters” was published by PRNews and written by Steve Goldstein on April 16, 2015.  Enjoy! Attend any panel discussion featuring PR pros and journalists, and within five minutes of its commencement you’ll hear one of the journalists say, “I delete email pitches in batches …

Eight Ways to Answer Media Interview Questions

TweetEight Ways to Answer Media Interview Questions. I have a recurring nightmare that there is a You Tube video of me that has “gone viral” because of some incredibly ignorant thing I’ve said and done. In my dream, the details of what I said or did are unclear. What is clear is that I somehow disgraced myself while on camera. …

Six Steps To Prepare for a Successful Press Interview

TweetSix Steps To Prepare for a Successful Press Interview. If you read these postings in order you have so far: learned how public relations is better than advertising, built a media list of contacts who cover businesses like yours, learned how to write a press release and how to follow up with reporters via phone. If you missed any of …