Advertising, article, Media, microwave oven, narrative, Promote A Business, Public Relations, tweets, Twitter

Long Articles or Short Tweets Five Ways To Compliment Each Other

TweetLong Articles or Short Tweets Five Ways Short and Long Copy Can Compliment Each Other. A debate that raged in places where I worked continues and evolves. Short articles and short videos are the popular choice for the short attention span generation. I prefer long narratives. The longer narrative is the preference for those (like me) who believe David Ogilvy’s instruction: …


Media, media outlets, press list, Promote A Business, Public Relations, public relations resource, Twitter, Vocus

Five Steps To Build A Media List

TweetFive Steps To Build A Media List. An essential component of any media relations’ effort is the creation of a media list.  A media list is, as the name suggests, a list of journalists, reporters, editors and bloggers that you want to connect with about your news. There are lots of ways to define this list. I once worked with …