How Can We Help You Today? Sir Richard Branson once famously remarked, “Publicity is absolutely critical. A good PR story is infinitely more effective than a frontpage ad.” The problem is, with PR agencies charging retainers of $3,000 to $10,000 per month, few entrepreneurs can even let themselves imagine what a full-page article or TV appearance could do for their growth.
Journalists and producers need fresh, interesting and topical content. All you have to do is learn to package your brand’s message in a way that’s mediagenic, then get organized about following up. Because the benefits of doing it yourself extend past the cash savings.
I would love to talk to you about your business goals and how we might be able to help. Here are some things to have in mind for our call.
- What are your business goals? Most of these will relate to sales. Think about the types of sales you want to make by product, service or geography.
- What are your marketing goals? Ideally these should be tied to your business goals. If you do not have a written marketing plan to go with your business plan, we can help with that too.
- What is your story? Writing blogs or press releases will always come to telling a good story. No one was ever bored into buying something. If you are not excited about the benefits your customers will derive from doing business with you, how do you expect them to be enthused about doing business with you. Maybe it’s to launch a new product, introduce a revised offering, service, or location? We can help identify a good story.
- What is your timetable; do you have or need a deadline? The benefit of deadlines is that they force us to focus our efforts to make them. Without deadlines work will evolve and drift to the next best time or when we are not busy which is generally never. If you have a timetable set, good. If you do not have one we can help establish it and give outside encouragement for making it.
A 20 minute conversation to cover the four topics listed above is free of charge. Talking about business and how public relations and content marketing can help achieve your goals is something we always enjoy. Just send us the form below and we will take it from there.