blogging, headline

Write Good Headlines Nine Ways Recruit More Readers

Write Good Headlines Nine Ways. It’s true for advertisers, news writers and bloggers. No matter how brilliant the body of your piece may be if it does not have a headline that grabs attention and persuades people to read it, you might as well be writing with invisible ink. The headline of your blog post, article or news release is …


blogging, Media, Promote A Business

Five Things: Investigate Before Paying for Awards

Five Things: Investigate Before Paying for Awards. I have a client who was contacted by a trade magazine about being named to an industrial top 20 list of promising companies like his. Sounds good, right? Everyone likes recognition, especially the positive kind and especially when it will be published in a widely read, respected trade journal. What’s not to like? …


Easy WordPress SEO For Non Computer People

If you are like me you want to be able to use your blog and/or web presence to promote yourself, your products and services. The only challenge is that you do not have any background or experience with computers, writing code or anything technical to accomplish this. Yes, you can type and send e-mail and post on Face Book but …

Five Ideas: Get Paid Writing Blogs/Podcasts

Five Ideas: Get Paid Writing Blogs/Podcasts. At some point whether blogging, podcasting, or posting videos on You Tube you will want to get paid. Sure there are people who will do these things simply for the love of it and we love them for being so generous. But most folks can ill-afford to make a commitment like this. The rest …

Ten Reasons/Ways Using The Web For Business Promotion

Ten Reasons/Ways Using The Web For Business Promotion. I recently had a conversation with a local merchant who did not believe that his business would benefit from a web site. He did not have one and had no plans to start. According to him, his was a local concern and “everyone knows about us.” He was not interested in selling …

Start A Blog To Share Information Freely And Often

Start A Blog To Share Information Freely And Often. Why should you start a blog? Easy. The more information you can share about you, your company and what it can offer, the more you are seen as an expert. Expertise will command share of mind. And when your blog readers need some of what you have to offer, they will …

Seven Ways To Leverage News For Blogs

Seven Ways To Leverage News For Blogs. One of the reasons people feel intimidated by blogging is because they’re afraid of running out of new topics to write about. Even if you only planned to post once a week, you’d still have to come up with fifty-two ideas. Intimidating? Probably, at least it is for me. And do not think …

Six Things To Know About Adding A Podcast To Your Blog

Six Things To Know About Adding A Podcast To Your Blog. As part of the series on filling out the list of blog content techniques we come to podcasting. Hosting a podcast is like owning your radio station or at least having your own show. In my opinion podcasting opens up another channel of communications for you to reach people …

Six Steps For Expert Blog Interviews

Six Steps For Expert Blog Interviews.  Nothing will add to your credibility and blog readership like interviewing someone in your field who is already a recognized expert. It’s the opposite of guilt by association, but I don’t know what or even if there is a saying for that. Maybe “smart by association” or “expert in proximity” are those labels. But you …

Nine Ways To Write DIY Guides

Nine Ways To Write DIY Guides. I promised that I would give directions on all 13 of the suggestions for creating content in my post from March 10, 2015 and I am a man of my word. First a little background on why this matters. The reason that public relations people and content marketers in general should collaborate is that …