Managing Public Relations For Frackers

Managing Public Opinion For Frackers. Natural gas fracturing, or fracking as it is known, can help make the U.S. energy independent and a net exporter of energy within five years. Unfortunately, public opinion outside of the industry is very negative when it comes to the practice of freeing natural gas …

Continue reading

Poo-Pourri’s Television Commercial On You Tube Is Genius

Click Here To Watch The Video and Be Prepared to Laugh. 

The You Tube ad for Poo Pourri is entertaining and informative, the mark of any good ad.

The You Tube ad for Poo Pourri is entertaining and informative, the mark of any good ad.

I hate watching commercials. I can endure a few but more often than not they are played end to end for way to kong. But, Poo-Pourri’s Television Commercial On You Tube Is Genius. If all commercials were as well made as this one not only would I watch them, I’d write about them here.

Skip The Commercials

Like most television watchers with the means and/or challenging schedule, I record shows for viewing later when I have time to watch and enjoy them. Known as “time shifting”, we can watch when there is time and we can use the fast forward button to skip through commercials (we call this “boofing” as in “can you boof through the commercial”). This is especially handy for watching NFL and NCAA Football. Where strings of ads play after every punt, quarter change, halftime, kickoff and let’s not forget the long breaks where plays are reviewed. A sixty minute game can and will stretch to four hours with all of the ads, and unfunny blather from Howie and Terry, but I digress.

Television Ads Are Reborn

Now, the television or video commercial is reborn on You Tube with this ad for Poo-Pourri, a spray that covers the smell of public pooping. Who hasn’t not wanted to poop at a party, friends house, airliner, etc.? Poo-Pourri not only makes it O.K. but is incredibly entertaining. If you have not seen the ad, picture the Orbit chewing gum model of “dirty mouth” fame, talking about taking a big old, stinky dump and you have the picture.

This ad works because it is relatable, informative and entertaining if not downright funny. It also asks for the order in that the charming, British pooper-actress on screen tells you how and where to buy it.

Watch for yourself. This ad is genius.

Bad Public Relations People Are Bad For Our Profession

Bad Public Relations People Are Bad For Our Profession. In a story where a reporter is denied access to an interview, it’s bad news. And in case you missed it, ID PR’s Bryna Rifkin, a publicist for stars including Jennifer Lawrence, Julia Louis-Dreyfuss, and Michelle Rodriguez, among others, at this year’s …

Continue reading