9 Steps To Successfully Market Your Self Published Book. Lots of people write and self-publish their own books. In the age of electronic publishing, nobody even needs paper never mind ink anymore. But the challenges for authors remains the same and that is this; how to get people be aware of and eventually read their books. Of course there are no guarantees but these 9 steps will certainly not hurt.
- Build awareness. You need to build recognition for yourself and your book(s). Think of this as your brand. The best place to start is locally. If you can start to garner recognition in your own backyard you have a chance of garnering some more nationally. Join a local book club and offer to share readings from your work. The same approach can be used with libraries by offering to give a talk about the book. You will not get paid but you can start to build a following.
- Write a blog. Writers need to write and this is a way to share your insights with an audience. Blogging platforms are easy to come by and not expensive. The one you are reading is a good example.
- If you do not have a twitter account and Facebook page devoted to your writing then start both. The key to success with social media and blogs is to contribute to them regularly.
- Make friends with local booksellers. I know the book store is becoming a thing of the past but given where you live there are bound to be some.Once they know you, see if you can do signings, or bring the talk you gave the library and the book club and give it again at the book store.
- Find a charity (like a local animal shelter) and arrange a book sale with 100% of the proceeds donated to the charity. It’s another way to start building that recognition as not just a good writer but a socially responsible one too.
- Contact the local schools and see if you can base a writing workshop for teachers with the book as the center piece. Schools are strapped for resources and the fresh insight a published author can deliver will be worthwhile and appreciated.
- Submit your work to publishers. I do not have to tell you that self-published writers have the most difficult time getting any traction. But to be taken seriously you will have to eventually get published. Yes, you will be turned down a bunch of times. But you only need one ‘yes’.
- For signings, workshops, charity events etc. write and send press releases to the local media. Be sure to include a photo of yourself and the book cover along with how to contact you for comment.
- Take the publicity you gain from number 8 and post it to your web site. Publicity from a third party will boost your credibility in the eyes of potential customers and publishers.
For anyone who acts on all nine of these or even a few, let me hear from you and how you did.