Crisis Communications, pharmaceutical companies, pharmaceutical industry, Public Relations

Mylan CEO Bresch Creates PR Nightmare

TweetMove over Martin Shrkeli. Corporate greed and hubris has a new face. While her appearance is only slightly nicer than Shrkeli’s her ability to generate public relations troubles for her company are on an even par. And what of the public relations people who have to provide cover for this wide awake nightmare? Keep reading. Mylan CEO Bresch Creates PR Nightmare. …


Donald Trump, Reporters, Republican Primary, Rhetoric, Ted Cruz

Cruz Iowa Rhetoric Trumped In New York

TweetDonald Trump has certainly said and done some really cringe-worthy things during the 2016 Republican primary season. From his feud with Meagan Kelly to tweets about Heidi Cruz, Trump is often his own worst enemy. Lacking any inner filter, he should hire someone to act as one. But nothing can compare to the blunder of Ted Cuz and his “New …


Martin Shkreli An Awfully Rich Guy Who Is Really Awful

TweetMartin Shkreli An Awfully Rich Guy Who Is Really Awful. Martin Shkreli Beyond Any Help from Public Relations Pros. With a smirk that would be the envy of The Grinch Who Stole Christmas, former drug company CEO and future convict, Martin Shkreli made his disdain for human kind even more clear during his recent testimony before congress. Shkreli has a …

To Get More Done Stop Multitasking!

TweetTo Get More Done Stop Multitasking. The most valuable employees in the workplace are not necessarily the ones who seem busiest, send the most e-mail or go to the most meetings. In fact, while the activity level is high the accomplishment level is generally low. If that seems counterintuitive you are not alone. I did not buy this either, but …

9 Surprise PR Tactics That Will Make You Irresistible to Reporters

Tweet9 Surprise PR Tactics. This article “9 Surprise PR Tactics That Will Make You Irresistible to Reporters” was published by PRNews and written by Steve Goldstein on April 16, 2015.  Enjoy! Attend any panel discussion featuring PR pros and journalists, and within five minutes of its commencement you’ll hear one of the journalists say, “I delete email pitches in batches …

Nine Ways Media Monitoring Gets Better

TweetNine Ways Media Monitoring Gets Better. There’s this joke that says what other people say about you is none of your business. It’s not terribly funny nor is it true by any stretch. You are a brand. That’s right, you. Whether you are an employee, business owner, wannabe business owner, or fledgling blogger, your reputation on-line will help to make …

Five Things: Investigate Before Paying for Awards

TweetFive Things: Investigate Before Paying for Awards. I have a client who was contacted by a trade magazine about being named to an industrial top 20 list of promising companies like his. Sounds good, right? Everyone likes recognition, especially the positive kind and especially when it will be published in a widely read, respected trade journal. What’s not to like? …

Five Steps To Build A Media List

TweetFive Steps To Build A Media List. An essential component of any media relations’ effort is the creation of a media list.  A media list is, as the name suggests, a list of journalists, reporters, editors and bloggers that you want to connect with about your news. There are lots of ways to define this list. I once worked with …