Mylan CEO Bresch Creates PR Nightmare

Mylan Pharmaceuticals raised the price of the EpiPen beyond the ability of most to afford it.

TweetMove over Martin Shrkeli. Corporate greed and hubris has a new face. While her appearance is only slightly nicer than Shrkeli’s her ability to generate public relations troubles for her company are on an even par. And what of the public relations people who have to provide cover for this…

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Cruz Iowa Rhetoric Trumped In New York

TweetDonald Trump has certainly said and done some really cringe-worthy things during the 2016 Republican primary season. From his feud with Meagan Kelly to tweets about Heidi Cruz, Trump is often his own worst enemy. Lacking any inner filter, he should hire someone to act as one. But nothing can…

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Martin Shkreli An Awfully Rich Guy Who Is Really Awful

TweetMartin Shkreli An Awfully Rich Guy Who Is Really Awful. Martin Shkreli Beyond Any Help from Public Relations Pros. With a smirk that would be the envy of The Grinch Who Stole Christmas, former drug company CEO and future convict, Martin Shkreli made his disdain for human kind even more…

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9 Surprise PR Tactics That Will Make You Irresistible to Reporters

Tweet9 Surprise PR Tactics. This article “9 Surprise PR Tactics That Will Make You Irresistible to Reporters” was published by PRNews and written by Steve Goldstein on April 16, 2015.  Enjoy! Attend any panel discussion featuring PR pros and journalists, and within five minutes of its commencement you’ll hear one…

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Nine Ways Media Monitoring Gets Better

TweetNine Ways Media Monitoring Gets Better. There’s this joke that says what other people say about you is none of your business. It’s not terribly funny nor is it true by any stretch. You are a brand. That’s right, you. Whether you are an employee, business owner, wannabe business owner,…

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Five Things: Investigate Before Paying for Awards

TweetFive Things: Investigate Before Paying for Awards. I have a client who was contacted by a trade magazine about being named to an industrial top 20 list of promising companies like his. Sounds good, right? Everyone likes recognition, especially the positive kind and especially when it will be published in…

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Five Steps To Build A Media List

TweetFive Steps To Build A Media List. An essential component of any media relations’ effort is the creation of a media list.  A media list is, as the name suggests, a list of journalists, reporters, editors and bloggers that you want to connect with about your news. There are lots…

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