10 Ways To Publicize Your Small Business

Tweet10 Ways To Publicize Your Small Business  Whether you run Dow Chemical or the Dairy Queen there is no substitute for positive publicity. Most successful small business owners realized early that marketing was a very important if not the most important part of staying in business. But where to start? …

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9 Steps To Successfully Market Your Self Published Book

Market your book to have a chance of selling anythin

Tweet9 Steps To Successfully Market Your Self Published Book. Lots of people write and self-publish their own books. In the age of electronic publishing, nobody even needs paper never mind ink anymore. But the challenges for authors remains the same and that is this; how to get people be aware …

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Cruz Iowa Rhetoric Trumped In New York

TweetDonald Trump has certainly said and done some really cringe-worthy things during the 2016 Republican primary season. From his feud with Meagan Kelly to tweets about Heidi Cruz, Trump is often his own worst enemy. Lacking any inner filter, he should hire someone to act as one. But nothing can …

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A Client On American Idol?

TweetA client on American Idol? After spending my career in mostly business to business public relations, marketing communications and more recently content marketing for the chemical manufacturing industry, I now have a client who is a very talented singer and songwriter. But that is not the point of the story. …

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Video For In Store Marketing Intelligence

TweetToday’s retailers operate in global economy that affords little room for error.  Retailers must combat harsh challenges that include consolidation within the industry, price competition, and increasingly low profit margins.  As such, it is mission-critical for forward-thinking retail organizations to adopt technologies that help capture and analyze store activity patterns …

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Media and Public Relations Introduces New Press Release Writing Service

TweetMedia and Public Relations (mediandpublicrelations.com) is introducing a new press release writing service for North America. The service will help those who know they could benefit from a news release but do not have the skills or the time to produce one.  The press release is the best way to …

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9 Surprise PR Tactics That Will Make You Irresistible to Reporters

Tweet9 Surprise PR Tactics. This article “9 Surprise PR Tactics That Will Make You Irresistible to Reporters” was published by PRNews and written by Steve Goldstein on April 16, 2015.  Enjoy! Attend any panel discussion featuring PR pros and journalists, and within five minutes of its commencement you’ll hear one …

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The Differences Between Public Relations and Advertising

TweetFor business owners who are just starting out, knowing the difference between advertising and public relations is important. Advertising is paid for, public relations is earned. When you are able to convince a reporter to write a story about your company, cause or candidacy it is positive public relations. It …

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Nine Ways Media Monitoring Gets Better

TweetNine Ways Media Monitoring Gets Better. There’s this joke that says what other people say about you is none of your business. It’s not terribly funny nor is it true by any stretch. You are a brand. That’s right, you. Whether you are an employee, business owner, wannabe business owner, …

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