Nine Ways Media Monitoring Gets Better.
There’s this joke that says what other people say about you is none of your business. It’s not terribly funny nor is it true by any stretch. You are a brand. That’s right, you. Whether you are an employee, business owner, wannabe business owner, or fledgling blogger, your reputation on-line will help to make or break your brand. Worse, employers are monitoring what you say or said on line. I am not aware of anyone ever being rewarded for a positive post about an employer. They are not watching to catch you doing something nice.
Similarly, most customers who post reviews on line are not inspired to do so because of overwhelmingly wonderful treatment or service. Our species is wired to focus on the negatives, the failures, goofs and stumbles that should not characterize any of us but will unless we pay attention. If you want the web to paint an accurate portrait of who you really are, it is important that you be aware of what’s out there.
Articles written by or about you, blog posts, social media or on line reviews all combine together and spill out onto the screen as a reputation. Your reputation! And since you cannot control much of what gets said about you online it’s a good idea to monitor and respond to things that are said about you, your products and/or services.
- Brand Yourself. I like Brand Yourself (http://brandyourself.com/) and I use it myself. They give me the option of doing things with the tool myself or paying for expertise when needed. It’s easy to use and if nothing else shows what’s out there whether good or bad.
- Google Alerts. Enter your name, your company name into Google Alerts (https://www.google.com/alerts) and it will sort, sift, collate and send you what you want and need to know. Just put the name of the company and any other key words and receive e-mail alerts. The best part is that there is no charge for this.
- Social Mention. A very cool way to see what’s on line and in social media. Social Mention (http://www.socialmention.com) is a social media search and analysis platform that aggregates user-generated content from across the universe into a single stream of information. It allows you to easily track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors 100+ social media properties directly including: Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc.
- Hootesuite (https://hootsuite.com) offers business a way to track mentions on social media in places like Face Book, Twitter, Google Plus, Linked In and others. To leverage all of the tools on here there is a fee, but it is very reasonable.
- A more expensive tool, but Trackur (http://www.trackur.com) offers a lot more in terms of value and capability. In addition to monitoring mentions, it has a social analytics dashboard that provides knowing about trends and sentiments as expressed on line.
- As the name implies, Reputology (https://www.reputology.com) the study of your reputation. This tool is directed at customer reviews. It monitors and manages online reviews by providing alerts, dashboards, and analytics. In addition, the tool includes a summary report to help you make decisions based on consumer feedback. It integrates with Hootsuite and other social media management tools. It is not free, but certainly valuable.
- Do you own a franchise business or work in marketing or management for one? Consider Chatmeter (http://www.chatmeter.com). It provides reviews, social media, listing accuracy and search rankings for multiple stores. Pricing varies for and gets steep for chains with over 20 outlets.
- Review Concierge. Are you a medical doctor or do you run a medical practice? With Review Concierge (https://reviewconcierge.com), you can monitor 75 web sites where patients can read reviews by other patients. Doctors go to school a lot, so Review Concierge gives a weekly report card. I think the people who work in a doctors office are the ones who will create the most trouble for a physician. This is a good tool for you, doctor.
- Want to know every time someone says something about you? Sure there’s a fee, but Socialdraft (http://socialdraft.com) sends real-time notifications when a business is mentioned on the web or in social media. Monitoring the general social media sites, it also scans niche sites that specialize in restaurants, travel, medical, legal, and real estate industries.
Do you need more to do? Probably not, but this is important. What other people say about you is your business.