Business, Media, Promote A Business, Public Relations

10 Ways To Publicize Your Small Business

Tweet10 Ways To Publicize Your Small Business  Whether you run Dow Chemical or the Dairy Queen there is no substitute for positive publicity. Most successful small business owners realized early that marketing was a very important if not the most important part of staying in business. But where to start? Here are a few pointers for getting covered. 10 Ways To …


Public Relations, social media

Social Media Lessons From National Signing Day

TweetSocial Media Lessons From National Signing Day. Never mind that I graduated from the University of Houston with a B.A. in Political Science or that my graduate alma mater (The George Washington University) does not play football. There is a lot those of us in private business can learn from recruiting high school football players. Here are a few brief …


Video For In Store Marketing Intelligence

TweetToday’s retailers operate in global economy that affords little room for error.  Retailers must combat harsh challenges that include consolidation within the industry, price competition, and increasingly low profit margins.  As such, it is mission-critical for forward-thinking retail organizations to adopt technologies that help capture and analyze store activity patterns to increase conversion rates, improve operational efficiency and maximize customer …

Landing Pages Help Convert Prospects

TweetLanding Pages Help Convert Prospects. This topic is a little involved, so please be patient. All of my readers are not seasoned marketers or public relations people. Many are just starting out and this, like most of my blog posts are written with them in mind. The reason for a business of any type or size to be active on …

Non-Computer People’s Ten Additional SEO Steps

TweetNon-Computer People’s Ten Additional SEO Steps. No posting I’ve done got the reaction that my “SEO for Non-Computer People” did. So I thought give the people what they want, more SEO. While I’m not a web or computer beginner by any stretch, I am also not an expert by any stretch either. More often than not its both trial and …

Nine Ways Media Monitoring Gets Better

TweetNine Ways Media Monitoring Gets Better. There’s this joke that says what other people say about you is none of your business. It’s not terribly funny nor is it true by any stretch. You are a brand. That’s right, you. Whether you are an employee, business owner, wannabe business owner, or fledgling blogger, your reputation on-line will help to make …

Easy WordPress SEO For Non Computer People

TweetIf you are like me you want to be able to use your blog and/or web presence to promote yourself, your products and services. The only challenge is that you do not have any background or experience with computers, writing code or anything technical to accomplish this. Yes, you can type and send e-mail and post on Face Book but …

Five Ideas: Get Paid Writing Blogs/Podcasts

TweetFive Ideas: Get Paid Writing Blogs/Podcasts. At some point whether blogging, podcasting, or posting videos on You Tube you will want to get paid. Sure there are people who will do these things simply for the love of it and we love them for being so generous. But most folks can ill-afford to make a commitment like this. The rest …

Ten Reasons/Ways Using The Web For Business Promotion

TweetTen Reasons/Ways Using The Web For Business Promotion. I recently had a conversation with a local merchant who did not believe that his business would benefit from a web site. He did not have one and had no plans to start. According to him, his was a local concern and “everyone knows about us.” He was not interested in selling …

Start A Blog To Share Information Freely And Often

TweetStart A Blog To Share Information Freely And Often. Why should you start a blog? Easy. The more information you can share about you, your company and what it can offer, the more you are seen as an expert. Expertise will command share of mind. And when your blog readers need some of what you have to offer, they will …