Business, Media, Promote A Business, Public Relations

10 Ways To Publicize Your Small Business

Tweet10 Ways To Publicize Your Small Business  Whether you run Dow Chemical or the Dairy Queen there is no substitute for positive publicity. Most successful small business owners realized early that marketing was a very important if not the most important part of staying in business. But where to start? Here are a few pointers for getting covered. 10 Ways To …


blogging, Promote A Business, Public Relations

9 Steps To Successfully Market Your Self Published Book

Tweet9 Steps To Successfully Market Your Self Published Book. Lots of people write and self-publish their own books. In the age of electronic publishing, nobody even needs paper never mind ink anymore. But the challenges for authors remains the same and that is this; how to get people be aware of and eventually read their books. Of course there are …


Video For In Store Marketing Intelligence

TweetToday’s retailers operate in global economy that affords little room for error.  Retailers must combat harsh challenges that include consolidation within the industry, price competition, and increasingly low profit margins.  As such, it is mission-critical for forward-thinking retail organizations to adopt technologies that help capture and analyze store activity patterns to increase conversion rates, improve operational efficiency and maximize customer …

How To Compete With Pizza Hut, Papa Johns and the Other Big Chains

TweetOccasionally I like to share a “recipe” for how to promote a certain type of business. Since I really love pizza and like to help locally owned businesses I decided to write about a way to compete with nationally owned pizza chains. The challenge for a small business owner competing with the big, national chains is that they (the chains) …

9 Surprise PR Tactics That Will Make You Irresistible to Reporters

Tweet9 Surprise PR Tactics. This article “9 Surprise PR Tactics That Will Make You Irresistible to Reporters” was published by PRNews and written by Steve Goldstein on April 16, 2015.  Enjoy! Attend any panel discussion featuring PR pros and journalists, and within five minutes of its commencement you’ll hear one of the journalists say, “I delete email pitches in batches …

Landing Pages Help Convert Prospects

TweetLanding Pages Help Convert Prospects. This topic is a little involved, so please be patient. All of my readers are not seasoned marketers or public relations people. Many are just starting out and this, like most of my blog posts are written with them in mind. The reason for a business of any type or size to be active on …

Five Ideas: Get Paid Writing Blogs/Podcasts

TweetFive Ideas: Get Paid Writing Blogs/Podcasts. At some point whether blogging, podcasting, or posting videos on You Tube you will want to get paid. Sure there are people who will do these things simply for the love of it and we love them for being so generous. But most folks can ill-afford to make a commitment like this. The rest …

Ten Reasons/Ways Using The Web For Business Promotion

TweetTen Reasons/Ways Using The Web For Business Promotion. I recently had a conversation with a local merchant who did not believe that his business would benefit from a web site. He did not have one and had no plans to start. According to him, his was a local concern and “everyone knows about us.” He was not interested in selling …

Six Steps For Expert Blog Interviews

TweetSix Steps For Expert Blog Interviews.  Nothing will add to your credibility and blog readership like interviewing someone in your field who is already a recognized expert. It’s the opposite of guilt by association, but I don’t know what or even if there is a saying for that. Maybe “smart by association” or “expert in proximity” are those labels. But you …

Nine Ways To Write DIY Guides

TweetNine Ways To Write DIY Guides. I promised that I would give directions on all 13 of the suggestions for creating content in my post from March 10, 2015 and I am a man of my word. First a little background on why this matters. The reason that public relations people and content marketers in general should collaborate is that …