P.R. ‘Offensive’ Heather Bresch Doubles Down On EpiPen Price Increase

Coming to a dart board near you; Mylan CEO Heather Bresch.

TweetP.R. ‘Offensive’ Heather Bresch Doubles Down On EpiPen Price Increase. Admiration for public relations practitioners who are advocates for their enterprises ¬†when they are mis-represented in the press is where the profession earns its merit and distinction. Scorn is what gets heaped on us when we are spinning bad behavior. …

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Mylan CEO Bresch Creates PR Nightmare

Mylan Pharmaceuticals raised the price of the EpiPen beyond the ability of most to afford it.

TweetMove over Martin Shrkeli. Corporate greed and hubris has a new face. While her appearance is only slightly nicer than Shrkeli’s her ability to generate public relations troubles for her company are on an even par. And what of the public relations people who have to provide cover for this …

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