blogging, fishing lure, fishing lures, Media, Promote A Business, prospective customers, Public Relations, Uncategorized

Nine Ways To Write DIY Guides

TweetNine Ways To Write DIY Guides. I promised that I would give directions on all 13 of the suggestions for creating content in my post from March 10, 2015 and I am a man of my word. First a little background on why this matters. The reason that public relations people and content marketers in general should collaborate is that …


Advertising, David Ogilvy, Employee Communications, Ogilvy and Mather, Public Relations, style, style guide, The Dow Chemical Company, Uncategorized

Five Style Ideas for Writers from David Ogilvy

TweetIntroduction: Five Style Ideas for Writers from David Ogilvy! We spend a lot of time on the blog talking about writing. Bloggers typically like to write, I certainly do. Writing is the core of what bloggers, public relations and advertising people do. It’s unlikely that anyone would debate that or try and tell you that your ideas and business philosophy are …


Six Tips For Reporter Follow-Ups That Get Publicity

TweetThe silence of the media recognition you crave, is just part of the landscape unless you are smart enough to change it. Six Tips For Reporter Follow-Ups That Get Publicity. The Press Release Is Out & Time To Follow Up With Reporters; To Call Or Not To Call? If you work at or own a public relations agency, are starting a …

Measles Vaccine Controversy: Public Relations Nightmare

TweetWhat do vaccines, public advocacy by the pharmaceutical industry and the “tin foil hat” crowd have in common? We’ll get to all of this. Measles Vaccine Controversy: Public Relations Nightmare. First, skipping your measles vaccination is not a good idea as measles are contagious and can lead to complications up to and including death. Getting a measles vaccination is easy, affordable …

Managing Public Relations For Frackers

TweetManaging Public Opinion For Frackers. Natural gas fracturing, or fracking as it is known, can help make the U.S. energy independent and a net exporter of energy within five years. Unfortunately, public opinion outside of the industry is very negative when it comes to the practice of freeing natural gas from rocks. Popular films, news coverage, and posturing by environmental …

Poo-Pourri’s Television Commercial On You Tube Is Genius

TweetClick Here To Watch The Video and Be Prepared to Laugh.  I hate watching commercials. I can endure a few but more often than not they are played end to end for way to kong. But, Poo-Pourri’s Television Commercial On You Tube Is Genius. If all commercials were as well made as this one not only would I watch them, …