Sample of Our Public Relations Case Studies
These are a brief sampling of the public relations, content marketing and marketing communications projects done over the past few years. There are many more details about the practice of public relations throughout this site, Media Public Relations.
Client Success Stories
Brazoria County Petrochemical Council (BCPC): Building a Safer, Skilled Workforce
The Brazoria County Petrochemical Council (BCPC), representing 32 chemical manufacturing companies in southern Brazoria County, embarked on a crucial initiative to enhance community relations, workforce development, and public safety awareness.
Through strategic PR and targeted messaging, BCPC effectively promoted vital health and safety communications, including comprehensive COVID-19 safety measures that protected both workers and residents. Additionally, BCPC launched an innovative workforce development program, successfully placing high school graduates into specialized training programs and secure full-time trade positions immediately upon graduation.
These successful initiatives received extensive media coverage, including features on CNBC, international wire services, and Fox and Friends on the Fox News Network, significantly strengthening community trust and the council’s reputation.
Client
Public Relations Success Story: Save The Girls – Surviving, Pivoting, and Thriving Through a Global Pandemic
Tammy Lange founded Save The Girls out of necessity and innovation. She created fashionable, touchscreen-friendly purses designed so women could conveniently use their phones without removing them from the bag, reducing the common risk of dropping or losing their smartphones. In launching this unique business, Tammy faced typical entrepreneurial hurdles but could never have imagined the unprecedented storm that was coming: the global COVID-19 pandemic.
Introduction: Visibility That Ignited a Brand
In the beginning, Save The Girls turned to public relations to get noticed in an already crowded accessories market. Our PR efforts introduced Tammy and her inventive purses to local and regional media, quickly capturing the public’s imagination and earning valuable initial exposure. The compelling backstory of a mother-turned-entrepreneur who cleverly solved a universal problem resonated strongly with audiences and positioned the brand as an innovative new player.
But as Save The Girls began to flourish, the unexpected happened: COVID-19 struck.
COVID-19: Weathering the Retail Storm
With 98% of retail partners suddenly shuttered due to pandemic restrictions, Save The Girls faced a dire challenge. The thriving wholesale business halted almost overnight. Orders stopped. Revenue streams froze. Survival itself became uncertain.
In this moment of crisis, public relations played a pivotal role—not only maintaining visibility but shaping the brand’s narrative of resilience and adaptability. Rather than retreat, Tammy and Save The Girls pivoted boldly online.
Pivoting: A Strategic PR Shift
Our content marketing strategy evolved swiftly, focusing on storytelling through relatable, personal narratives and emphasizing the convenience, safety, and comfort of shopping from home. We emphasized heartfelt, honest communication: emails, blog posts, and social media content that authentically shared Tammy’s story, the challenges she faced, and her determination to overcome adversity.
Media outreach highlighted Save The Girls’ quick pivot from wholesale to direct-to-consumer online sales, tapping into supportive consumer sentiment—people wanting to rally around local, women-owned businesses during a time of collective struggle.
Results: Turning Crisis into Triumph
Through targeted media placements, compelling content marketing, and strategic storytelling, Save The Girls not only maintained customer loyalty but expanded its customer base dramatically online. Sales rebounded and, astonishingly, grew beyond their pre-pandemic levels. The brand emerged stronger and more resilient, having successfully navigated one of the greatest business disruptions in recent memory.
Tammy’s Own Words:
“When COVID-19 shut down virtually every retail outlet, it felt catastrophic. But thanks to an agile PR strategy and our shift to direct, heartfelt engagement with customers online, we didn’t just survive—we thrived. Our customers truly saved us, and our PR helped them find us.”
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Houston Healthcare Initiative: Public Relations Advocating for Transparency and Patient Empowerment
The Houston Healthcare Initiative, led by a dedicated Houston neurologist, embarked on a groundbreaking mission to create a healthcare cooperative aimed at transparency, affordability, and patient empowerment.
Through a compelling podcast and public relations campaign series, Dr. Steven Goldstein unveiled the complex relationships among hospitals, insurance companies, and pharmaceutical industries that often disadvantaged the American public and misled governmental entities. His candid discussions spotlighted controversial yet impactful topics, such as the responsible use of off-label medications like Ivermectin during the COVID-19 crisis—challenging mainstream narratives and advocating for informed, evidence-based patient care.
Strategic PR efforts highlighted significant issues such as surprise medical billing and practices by healthcare institutions that employed personnel not covered by patients’ insurance without clear disclosures. These initiatives significantly raised public awareness and positioned the Houston Healthcare Initiative as a powerful advocate for genuine transparency and reform in the healthcare industry.
The result was increased public engagement, heightened awareness of patient rights, and a strengthened advocacy network committed to healthcare reform.
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Brazosport Center for the Arts and Sciences: Public Relations Strategic Growth and Crisis Management
The Brazosport Center for the Arts and Sciences benefited significantly from strategic marketing communications and public relations support over several years. Acting as their marketing communications and PR department for a time and actively consulting, efforts included strategic advisory on growth, impactful fundraising strategies, and extensive event-based promotions, such as the widely covered solar eclipse event by Houston’s Fox Affiliate, ‘CenterFest,’ and The Elizabethan Madrigal Festival.
Proactive crisis management training and strategic messaging effectively addressed sensitive issues, including the arrest and conviction of a key cast member from the summer musical “Mary Poppins” shortly after the show’s conclusion. The Center’s successful PR initiatives garnered high-profile media features in ‘On Broadway,’ Texas Highways Magazine, and numerous local media outlets.
These comprehensive efforts significantly enhanced public perception, increased community engagement, and ensured sustained organizational success.
Next Steps to Get Started:
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