Crisis Communications, pharmaceutical companies, pharmaceutical industry, Uncategorized

P.R. ‘Offensive’ Heather Bresch Doubles Down On EpiPen Price Increase

TweetP.R. ‘Offensive’ Heather Bresch Doubles Down On EpiPen Price Increase. Admiration for public relations practitioners who are advocates for their enterprises  when they are mis-represented in the press is where the profession earns its merit and distinction. Scorn is what gets heaped on us when we are spinning bad behavior. Pity is what I feel for people whose livelihoods depend …


Crisis Communications, pharmaceutical companies, pharmaceutical industry, Public Relations

Mylan CEO Bresch Creates PR Nightmare

TweetMove over Martin Shrkeli. Corporate greed and hubris has a new face. While her appearance is only slightly nicer than Shrkeli’s her ability to generate public relations troubles for her company are on an even par. And what of the public relations people who have to provide cover for this wide awake nightmare? Keep reading. Mylan CEO Bresch Creates PR Nightmare. …