NOTE About the Arts: I really dislike asking for money or fund raising or even […]
The Moon Is Not a Science Project Anymore. It’s a Market.
The Moon Is Not a Science Project Anymore. It’s a Market. As the Artemis 2 […]
Trade Show: The Most Valuable and Expensive Marketing You’ll Ever Do
How to derive the maximum benefits from a trade show investment… The Value—and Cost—of Showing […]
Preparing for the Unexpected A Practical Crisis Plan for Community Groups
Writer’s Note for Readers Preparing for the unthinkable crisis. Mass shootings are not new. Until […]
Small Businesses Gain a Powerful New Tool: Public Relations as a Marketing Strategy
Small Businesses Gain a Powerful New Tool: Public Relations as a Marketing Strategy Lake Jackson, […]
Embracing the Blunder: How SwampButt Underwear Turned a Misstep into Marketing Gold
From Blunder To A Master Class In Public Relations… Embracing the Blunder: How SwampButt Underwear […]
The Netflix Trainwreck Series Poop Cruise a Public Relations Fiasco
A story of how to completely, totally, absolutely screw the pooch…. The Netflix Trainwreck Series […]
Airline Reputation Management in the Age of Passenger Incivility
Airline Reputation Management in the Age of Passenger Incivility Airline Reputation Management in the Age of Passenger Incivility. The airline industry is facing […]
After HARO’s Demise, Are There Alternatives and Will You Tell Me?
Yes. And yes. Since Cision’s acquisition and subsequent changes to Help A Reporter Out (HARO) […]
Crisis Communication Failure: Lessons from a Texas Chemical Incident
Crisis Communication Failure: Lessons from a Texas Chemical Incident. In a recent and troubling event, […]