A Client On American Idol?

TweetA client on American Idol? After spending my career in mostly business to business public relations, marketing communications and more recently content marketing for the chemical manufacturing industry, I now have a client who is a very talented singer and songwriter. But that is not the point of the story.…

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Why You Should Advertise On Face Book

TweetThere are more and more small businesses with Face Book pages and others still who join or start interest groups with the idea that these will help them promote their trade. I do not think Face Book is a good venue for corporate business or for those involved in business…

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The Differences Between Public Relations and Advertising

TweetFor business owners who are just starting out, knowing the difference between advertising and public relations is important. Advertising is paid for, public relations is earned. When you are able to convince a reporter to write a story about your company, cause or candidacy it is positive public relations. It…

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Five Ideas: Get Paid Writing Blogs/Podcasts

TweetFive Ideas: Get Paid Writing Blogs/Podcasts. At some point whether blogging, podcasting, or posting videos on You Tube you will want to get paid. Sure there are people who will do these things simply for the love of it and we love them for being so generous. But most folks…

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Five Style Ideas for Writers from David Ogilvy

TweetIntroduction: Five Style Ideas for Writers from David Ogilvy! We spend a lot of time on the blog talking about writing. Bloggers typically like to write, I certainly do. Writing is the core of what bloggers, public relations and advertising people do. It’s unlikely that anyone would debate that or try…

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Long Articles or Short Tweets Five Ways To Compliment Each Other

TweetLong Articles or Short Tweets Five Ways Short and Long Copy Can Compliment Each Other. A debate that raged in places where I worked continues and evolves. Short articles and short videos are the popular choice for the short attention span generation. I prefer long narratives. The longer narrative is the…

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