Google, Promote A Business, Public Relations

A Client On American Idol?

TweetA client on American Idol? After spending my career in mostly business to business public relations, marketing communications and more recently content marketing for the chemical manufacturing industry, I now have a client who is a very talented singer and songwriter. But that is not the point of the story. The point is to introduce an  extremely bright, talented young …


Advertising

How To Compete With Pizza Hut, Papa Johns and the Other Big Chains

TweetOccasionally I like to share a “recipe” for how to promote a certain type of business. Since I really love pizza and like to help locally owned businesses I decided to write about a way to compete with nationally owned pizza chains. The challenge for a small business owner competing with the big, national chains is that they (the chains) …


Why You Should Advertise On Face Book

TweetThere are more and more small businesses with Face Book pages and others still who join or start interest groups with the idea that these will help them promote their trade. I do not think Face Book is a good venue for corporate business or for those involved in business to business sales. On the other hand if you own …

The Differences Between Public Relations and Advertising

TweetFor business owners who are just starting out, knowing the difference between advertising and public relations is important. Advertising is paid for, public relations is earned. When you are able to convince a reporter to write a story about your company, cause or candidacy it is positive public relations. It is written or broadcast as a news story or feature. …

Five Ideas: Get Paid Writing Blogs/Podcasts

TweetFive Ideas: Get Paid Writing Blogs/Podcasts. At some point whether blogging, podcasting, or posting videos on You Tube you will want to get paid. Sure there are people who will do these things simply for the love of it and we love them for being so generous. But most folks can ill-afford to make a commitment like this. The rest …

Five Style Ideas for Writers from David Ogilvy

TweetIntroduction: Five Style Ideas for Writers from David Ogilvy! We spend a lot of time on the blog talking about writing. Bloggers typically like to write, I certainly do. Writing is the core of what bloggers, public relations and advertising people do. It’s unlikely that anyone would debate that or try and tell you that your ideas and business philosophy are …

Long Articles or Short Tweets Five Ways To Compliment Each Other

TweetLong Articles or Short Tweets Five Ways Short and Long Copy Can Compliment Each Other. A debate that raged in places where I worked continues and evolves. Short articles and short videos are the popular choice for the short attention span generation. I prefer long narratives. The longer narrative is the preference for those (like me) who believe David Ogilvy’s instruction: …

General Electric and Agent Smith: Terrible Ad For So Many Reasons

TweetI saw the new General Electric advertisement on Saturday Night Live two nights ago and could not get the words out of my mouth fast enough to describe what was wrong with this ad. Sure, only our dog “Lucky” was there to hear me, but she is an excellent listener. In case you have not seen the ad, GE is …