Knowing What You Know Now

TweetPublic relations counselors tell clients and colleagues not to speculate. More often than not speculation comes in the form of questions to predict future outcomes. It’s a scheme designed by reporters who want interviewees to say something foolish, improbable, with no basis in reality or all of the above. The…

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9 Surprise PR Tactics That Will Make You Irresistible to Reporters

Tweet9 Surprise PR Tactics. This article “9 Surprise PR Tactics That Will Make You Irresistible to Reporters” was published by PRNews and written by Steve Goldstein on April 16, 2015.  Enjoy! Attend any panel discussion featuring PR pros and journalists, and within five minutes of its commencement you’ll hear one…

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Eight Ways to Answer Media Interview Questions

TweetEight Ways to Answer Media Interview Questions. I have a recurring nightmare that there is a You Tube video of me that has “gone viral” because of some incredibly ignorant thing I’ve said and done. In my dream, the details of what I said or did are unclear. What is…

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Five Steps To Build A Media List

TweetFive Steps To Build A Media List. An essential component of any media relations’ effort is the creation of a media list.  A media list is, as the name suggests, a list of journalists, reporters, editors and bloggers that you want to connect with about your news. There are lots…

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