How to derive the maximum benefits from a trade show investment… The Value—and Cost—of Showing […]
Preparing for the Unexpected A Practical Crisis Plan for Community Groups
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Small Businesses Gain a Powerful New Tool: Public Relations as a Marketing Strategy
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Embracing the Blunder: How SwampButt Underwear Turned a Misstep into Marketing Gold
From Blunder To A Master Class In Public Relations… Embracing the Blunder: How SwampButt Underwear […]
The Netflix Trainwreck Series Poop Cruise a Public Relations Fiasco
A story of how to completely, totally, absolutely screw the pooch…. The Netflix Trainwreck Series […]
Airline Reputation Management in the Age of Passenger Incivility
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After HARO’s Demise, Are There Alternatives and Will You Tell Me?
Yes. And yes. Since Cision’s acquisition and subsequent changes to Help A Reporter Out (HARO) […]
Crisis Communication Failure: Lessons from a Texas Chemical Incident
Crisis Communication Failure: Lessons from a Texas Chemical Incident. In a recent and troubling event, […]
The Benefits of Public Relations
The Benefits of Public Relations. Public relations is among the most misunderstood, little used promotional […]