From the inventor of Dow’s ‘drive to zero’ campaign, Harold Nicoll founded the safety effort […]
Embracing the Blunder: How SwampButt Underwear Turned a Misstep into Marketing Gold
From Blunder To A Master Class In Public Relations… Embracing the Blunder: How SwampButt Underwear […]
The Netflix Trainwreck Series Poop Cruise a Public Relations Fiasco
A story of how to completely, totally, absolutely screw the pooch…. The Netflix Trainwreck Series […]
Airline Reputation Management in the Age of Passenger Incivility
Airline Reputation Management in the Age of Passenger Incivility Airline Reputation Management in the Age of Passenger Incivility. The airline industry is facing […]
Crisis Communication Failure: Lessons from a Texas Chemical Incident
Crisis Communication Failure: Lessons from a Texas Chemical Incident. In a recent and troubling event, […]
Harold Nicoll Aims to Transform Public Perceptions of Public Relations
Transform Public Perceptions of Public Relations There is much misunderstanding surrounding the practice of public […]
How to Protect Your Reputation in the Age of Anonymous Accusations and Passive-Aggressive Attacks
The New Reality of Reputation Management. How to Protect Your Reputation in the Age of […]